About Us

In today’s thriving “food ecosystem”, one of the most loosely used words , Our first step in this direction is making premium, high-quality produce available to you. We never ever compromise in quality of the product. We keep up to the commitment given to our customers.for their pungency and are available round the year.

VPM has been founded by two young entrepreneurs who share a desire to impact the food ecosystem as a whole – from the environment to the farmers to you, the end consumers.

“ A bit about the men responsible for VPM”


Venkat Ram : Co-Founder


After doing his bachelor’s in commerce from PSG College of Arts and Science , Coimbatore. Venkatram found himself travelling across India to do research on Indian agricultural practices. Through this journey he immediately identified his calling- farming. With a range of experiences and knowledge under his belt, Venkatram decided to start Fresh Farming in his hometown Coimbatore. With a heap of experiences in this field, Venkatram can answer any of your questions or doubts about the farming movement.


Mugesh Kumar: Co-Founder


Mugesh graduated with a Master of Social work from Bharathiyar University in Coimbatore where he understood the importance of a balanced ecology, sustainable development and the inherent importance food market. As the manager of sustainability at his family’s company - Mugesh had the opportunity to extensively learn about and interact with farming communities across Coimbatore who are leaders in agricultural businesses. Having understood the multitude of problems, and witnessed them first hand, the upliftment of farmer welfare has been a key goal for VPM and for both Co founders personally!